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BLACK FRIDAY ‘HOLDS THE KEY’
Black Friday, it turns out, is important for more than the actual sales achieved during the merry event. According to new research, if a customer enters a store for its Black Friday sales, there’s a 70 percent chance she will return two or three more times during the Christmas season. Says an executive at the research firm: “If you look at the last six Christmases, the retailers who have won the early-bird special war have won the Christmas war.” CNBC, 5/29/14
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